Exhibition subsidy also known as marketing assistance. This scheme promote the weaker section entrepreneur , who are not eligible or able to arrange funds for the promotion of their product and services. Promotion is the back bone of any company. No company or product sales without any proper promotion activity.
Marketing, a strategic tool for business development, is critical for the growth and survival of MSMEs. Due to the lack of information, scarcity of resources and unorganized ways of selling / marketing, MSME sector often faces problems in exploring new markets and retaining the existing ones. Keeping in view these facts, the Procurement and Marketing support Scheme has been introduced to enhance the marketability of products and services in the MSME sector.
The scheme aims at the following:
SCHEME COMPONENTS FOR MARKETIBILITY ENHANCEMENT:
Manufacturing I Service sector MSEs registered at Udyog Aadhar Memorandum (UAM) Portal.
SELECTION OF MSEs:
The unit will apply to the Office of DC (MSME)/ M/o MSME directly or through Implementing agency online (or system in place), well in advance (preferably one month) prior to the commencement of trade fairs/ exhibitions. After due scrutiny, the programme division will submit the proposal to the Empowered Committee for the final approval.
National small industries Limited ( NSIC ) tie-up professional MOU with various banks. NSIC Support MSE which are not able to facilitate with the bank for their financial arrangement. NSIC comes in the picture and support MSE’s to present their case to the MOU singed banks and financial institute.
To meet the credit requirements of MSME units, NSIC has entered into a Memorandum of Understanding with various Nationalized and Private Sector Banks. Through syndication with these banks, NSIC facilitates MSME in accessing credit support (fund based or non-fund based limits) from the banks. NSIC assists MSMEs in completion of the documentation for submitting the proposals to the banks and also does the follow up with the banks. These handholding support are provided by NSIC without any cost to the MSMEs.
Following are the salient features of above said scheme
e) To provide handholding support to MSMEs